Raymond Hailes

Raymond is a revenue-driven partnerships leader building high-impact experiences at the intersection of culture, brand, and business growth.

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$200M+ in Direct Revenue

With 18 years of experience across community building, partnerships, customer experience, and sales, Raymond has built and led cross-functional teams spanning sales strategy, brand partnerships, project management, and live events. He was involved at the inception of Master & Dynamic, partnering closely with the CEO to introduce the brand to market by connecting musicians and cultural influencers to test and validate product, helping establish early credibility and audience reach. He later played a central role in scaling Museum of Ice Cream’s New York City location into one of the company’s highest-performing markets through diversified revenue streams across events, group sales, and brand collaborations. Partnerships including including Madison Square Garden, the NBA, Macy’s, PepsiCo, TikTok, Hudson Yards, Questlove, and more.

18+ Years Across Brand, Partnerships & Experiential Revenue

Raymond has built a career helping brands turn culture, community, and live experiences into measurable business results through relationship-led sales and strategic partnerships. That impact shows up in revenue growth, repeat partnerships, audience engagement, and experiences that convert attention into action.

I work at the intersection of culture and commerce, helping organizations build partnerships that connect with people and scale with intention.

My Approach

Partnership

I believe the strongest partnerships are built through trust, alignment, and shared ownership. As an extension of your team, I immerse myself in your business goals, brand values, and revenue objectives. I work closely with internal stakeholders and external partners to build strategic relationships that not only reflect your brand, but drive measurable growth and long-term impact.

Execute

I don’t guess or over-promise. I build partnerships and experiences step by step, test what works, fix what doesn’t, and keep improving them so they actually make money and connect with people. I work closely with partners, stay flexible, and adjust as things change to get better results over time.

What Clients are Saying

“I had the privilege of working closely with Raymond for nearly four years and was fortunate to witness the evolution of his leadership, dedication to community, and ability to consistently drive sales and business momentum. Raymond is a true force — a natural connector who is goal-driven, deeply committed, and intentional about uplifting those around him. Any organization would be lucky to have Raymond representing their brand and advancing their mission.”

-Excutive, Museum of Ice Cream

“Raymond ran point on an on-site activation at Madison Square Garden, keeping partners aligned and execution tight in one of the most demanding live-event environments in the city.”

-Director of Partnerships, MSG

“Ray ran our ESPN/Disney holiday party at the Museum of Ice Cream and made the whole thing feel effortless—great energy, smooth execution, and a guest experience that just worked.”

-HR, ESPN

“Ray always demonstrated a clear understanding of the brand’s ethos and ensured our products were represented accurately and compellingly across creative, sales, and live experiences.”

-CEO, Master & Dynamic

“Having Raymond Hailes host our annual event at the Museum of Ice Cream brought it to life in a way that felt warm, thoughtful, and true to our mission. His support in organizing and hosting the experience created a welcoming space for our community and made a meaningful tradition even more special.”

-Executive Team, God’s Love We Deliver

“Partnering with Museum of Ice Cream alongside Raymond Hailes allowed us to reimagine how a cultural moment comes to life for our audience. Raymond’s leadership and instinct for brand alignment elevated the Macy’s 4th of July celebration through a creative, community-driven activation that delivered meaningful engagement at scale.”

-Executive Team, Macy’s

“Working with Raymond allowed us to bring the NBA Jr mission to life in a way that felt both meaningful and memorable. The activation at NBA headquarters thoughtfully connected our ‘Bring Your Kids to Work Day’.”

-Excutive Team, NBA Jr.